Many investors have felt the frustration of spotting a “hidden gem” in the stock market—one of those stocks that look obviously undervalued based on classic financial ratios, only to watch it languish for years without the market ever catching on. This article dives into the real reasons why some undervalued stocks remain overlooked for extended periods, shares hands-on research and experience, and explores what you can do about it. We’ll also present a verified comparison of “verified trade” standards between countries, as this often impacts cross-border financial evaluations and investment flows.
Let’s get straight to it: Yes, a stock can remain undervalued for years, even decades. I’ve seen it myself—back in 2017, I loaded up on a small-cap tech company trading at less than 10 times earnings, with a squeaky clean balance sheet. The numbers screamed “bargain,” yet for four years, the price barely budged. I kept digging, joining forums like Bogleheads and reading stories from folks with similar tales. The underlying theme? The market doesn’t always “fix” mispricings on your schedule.
Academic studies back this up. According to a 2013 study from SSRN, nearly 40% of undervalued stocks (as defined by low price/book and price/earnings ratios) underperformed the market over a ten-year period. So, what’s going on?
This isn’t just about “the market being irrational.” In practice, several factors can cause persistent undervaluation.
I’ve seen this up close. My undervalued tech pick? Not a single major analyst covered it. No earnings calls posted on major platforms. Compare that with Apple or Tesla, which have entire teams of Wall Street analysts dissecting every move. When institutions can’t get information easily, they stay away.
A 2022 report from CFA Institute found that small and micro-cap stocks with little or no analyst coverage trade at significantly lower valuations, sometimes for years. It’s not that the company is bad—it’s just invisible.
Let’s talk about “value traps.” Sometimes, a stock is cheap for a reason. Think of coal mining or print media in the 2010s. Even if a company is profitable now, investors may expect those profits to vanish in a few years due to new technology, regulation, or changing consumer habits. The market might be “right” to keep the stock cheap.
Here’s where international standards come in. Some stocks, especially in emerging markets, stay undervalued because investors don’t trust the accounting, or fear sudden government intervention. I once considered a Russian oil company trading at 3x earnings, but after reading the USTR reports on Russian trade and investment risk, I got cold feet. It turns out, many institutions apply a “permanent discount” to stocks in countries with poor legal protections.
OECD’s Principles of Corporate Governance highlight how transparency and enforcement vary widely, and this directly impacts valuation.
Some undervalued stocks are so thinly traded that big investors can’t buy or sell without moving the price dramatically. I once tried to buy a position in a small European bank, only to find that the daily volume was so low, my trade would have taken days to fill. Funds simply avoid such stocks, keeping them cheap.
Funds often have strict rules—no companies under $500 million market cap, or no “sin stocks” (tobacco, gambling, etc.). Sometimes, even if a stock is objectively undervalued, it never enters the radar of major buyers.
And yes, regular investors can be stubborn too. Just look at value investing legend Seth Klarman’s repeated warnings about “value traps” in his book.
Here’s what I actually do when I think I’ve found an undervalued stock—and what I’ve learned from getting it wrong.
I once ignored my own rules, bought a micro-cap with great ratios but zero liquidity, and got stuck for months. Lesson learned: undervaluation doesn’t mean easy profits.
One surprising reason stocks stay undervalued? Differences in international “verified trade” standards. These standards affect how companies report exports, imports, and even revenue—creating confusion or distrust for investors comparing global peers.
Country/Region | Standard Name | Legal Basis | Enforcement Agency | Key Differences |
---|---|---|---|---|
USA | Verified Exporter Program | 19 CFR § 192.0 | U.S. Customs and Border Protection (CBP) | Strict documentation, digital audit trail required |
EU | Authorized Economic Operator (AEO) | Regulation (EU) No 952/2013 | European Commission, national customs | Focus on supply chain security, less on digital records |
China | Verified Exporter Certification | General Administration of Customs of China (GACC) Order No. 56 | GACC | Frequent on-site inspections, less transparent appeals |
OECD | OECD Guidelines for Multinational Enterprises | Voluntary, but widely adopted | OECD National Contact Points | Emphasis on best practices, not hard law |
As you can see, standards differ widely. For investors, this means that “undervalued” can sometimes just mean “not trusted” due to reporting or legal issues.
Let’s say you’re looking at two logistics companies: one based in the U.S., one in China. Both report similar revenues, but the U.S. company uses digital audit trails and faces regular third-party audits due to CBP rules, while the Chinese company is subject to unpredictable on-site inspections and less transparent appeals. Because of these differences, global funds may assign a permanent discount to the Chinese stock, keeping its price low regardless of apparent “value.”
An industry expert I spoke to at a CFA Society event in 2022 (who asked not to be named) put it bluntly: “You can have two companies with identical numbers, but if one is in a market with shaky enforcement, institutions just won’t pay up. It’s not about the business, it’s about the rules of the game.”
So, can undervalued stocks stay that way for years? Absolutely—and it’s not always the market’s fault. Sometimes, persistent undervaluation reflects real risks (industry decline, governance issues, liquidity), and sometimes it’s just a lack of visibility or trust in reported numbers, especially across borders.
What should you do? Don’t just trust the ratios. Check for analyst coverage, industry trends, governance standards, and cross-border differences in reporting. And remember, just because a stock looks cheap doesn’t mean it’s ready to bounce. My own “bargain” tech pick only took off after an activist investor forced changes—a four-year wait that tested my patience and resolve.
If you want to dig deeper, check out these resources:
Final thought: Every “undervalued” stock is a puzzle. Some are treasures; some are traps. The more you understand the rules—especially international ones—the better your odds of picking a winner.