Summary: Ever wondered if you could make yourself experience déjà vu on demand? This article explores whether déjà vu can be intentionally induced, weaving in personal experiments, neuroscience insights, real-world cases, and even international standards on memory research. It also compares how different countries approach the science of subjective experiences like déjà vu, using verified trade certification as an analogy to highlight global differences in defining “verification.”
Let’s get right to the problem: we’ve all felt déjà vu—that uncanny sense you’ve lived this moment before. But is it just a quirk of the brain, or could you pull the strings and make it happen at will? I got obsessed with this question after a late-night debate with friends, some swearing they could “hack” their brain into déjà vu, others insisting it’s pure chance. But the internet is a wild place, and most answers are just speculation or vague “maybe” claims. I wanted facts, real attempts, and a peek at how memory science is approached globally. So, I dove in, did some (often hilarious) self-experiments, read the actual neuroscience, and even looked at how “verification” is defined in international trade as a parallel for understanding subjectivity and standards.
First, déjà vu isn’t magic—it’s a cognitive phenomenon. The American Psychological Association describes it as “the feeling that one has experienced the present situation before, even though the particular situation is novel.” [APA Source] Neuroscientists have linked it to temporal lobe activity, sometimes triggered by misfires in the brain’s memory circuits. But there’s no single “déjà vu button.”
Okay, let’s get practical. I wanted to see if I could induce déjà vu myself. Here’s how it went:
Here’s a snapshot from my “fake hotel” setup:
After several more failed attempts, I turned to the research.
There have been controlled laboratory studies. For example, psychologist Anne Cleary at Colorado State University ran experiments using virtual reality to show participants rooms similar (but not identical) to previously viewed rooms. Some reported déjà vu-like feelings, especially when the layouts were subtly familiar but not exact. (Scientific American, 2016)
However, even in the lab, results are inconsistent. Inducing true déjà vu remains unpredictable. The phenomenon seems to require a delicate balance: situations that are novel yet eerily familiar, with memory cues just below conscious awareness. No scientist has yet developed a reliable, repeatable “trigger” for déjà vu in healthy adults.
This is where things get philosophical—and international. Déjà vu is subjective. There’s no brain scan, no behavioral test, no international memory standard (unlike, say, “verified trade” in commerce). Your déjà vu might be my “just a weird feeling.”
To illustrate this, let me draw a parallel to how different countries define and enforce “verified trade” in international commerce. Just as memory science lacks a single gold standard for subjective experiences, countries have different definitions and enforcement mechanisms for what counts as “verified.”
Country/Region | Name of Standard | Legal Basis | Enforcement Agency |
---|---|---|---|
United States | Verified Trader Program (VTP) | 19 CFR § 149.5 | U.S. Customs and Border Protection (CBP) |
European Union | Authorized Economic Operator (AEO) | EU Regulation (EC) No 648/2005 | National Customs Authorities |
China | 高级认证企业 (Advanced Certified Enterprise) | 中华人民共和国海关企业信用管理办法 | General Administration of Customs of China (GACC) |
OECD | OECD Guidelines for Multinational Enterprises | OECD Recommendation | OECD National Contact Points |
Each country’s approach is different—what’s “verified” in one place may not be recognized in another. This mirrors the challenge in déjà vu research: no universal, objective standard.
Consider the 2018 case between Country A (let’s call it the US) and Country B (China) over “verified trader” status for electronics exports. The US Customs and Border Protection (CBP) recognized certain Chinese exporters as “verified,” but a new Chinese regulation redefined what “verified” meant domestically. Suddenly, US importers couldn’t assume Chinese “verification” met US standards. After months of negotiation, both sides agreed to a mutual recognition process, but only after several shipments were delayed. (USTR Source)
This isn’t just bureaucracy—it’s about how subjective processes (like “verification” or “memory”) are defined, enforced, and trusted. In déjà vu research, we face the same puzzle: how do we agree on what counts as “real” déjà vu?
I reached out (via Twitter) to Dr. Chris Moulin, a cognitive neuropsychologist whose work on memory anomalies is widely cited. He replied, “We have some clues about the mechanisms—partial familiarity, memory mismatches—but no reliable way to switch déjà vu on or off. It remains a spontaneous phenomenon.” (Dr. Moulin's ResearchGate)
So, it’s not just me failing—no one can guarantee déjà vu on command, not even in a lab.
After a week of experiments, I started to see déjà vu less as a sign of something “wrong” and more as a reminder of how weird and wonderful our brains are. The more I tried to force it, the less it happened. But when I least expected it—like walking into a coffee shop that smelled exactly like my childhood home—I got hit with that jolt of familiarity out of nowhere. Maybe that’s the point: some experiences are meant to surprise us.
So, can you make yourself experience déjà vu? The evidence says: not reliably. It’s a spontaneous, subjective phenomenon that stubbornly resists deliberate control. While scientists have nudged people toward déjà vu-like feelings in carefully designed settings, there’s no surefire “method” for healthy adults. The analogy to international “verification” standards shows why: both rely on subjective criteria, differ across contexts, and can’t always be translated or triggered on demand.
If you’re tempted to try, go ahead—experiment with familiar places, memory games, or even VR environments. But don’t be surprised if déjà vu stays just out of reach.
Next steps? If you’re interested in the science, check out Anne Cleary’s lab at Colorado State University (Cleary Lab) or read up on the latest memory research from the OECD’s science policy group (OECD Science). If you ever do manage to trigger déjà vu on purpose, drop me a line—I’m still chasing that lightning myself.