Ever find yourself scouring the internet for company financials, only to end up with outdated numbers or cryptic statements that feel like they’re intentionally confusing? I get it. Today, I’ll walk you through the very latest financial results for Kona Gold Beverage, Inc. (OTC: KGKG), using real data from their recent SEC filings, with a personal touch—so you can skip the jargon and get to the parts investors and industry observers actually care about.
Okay, so, before you even go hunting through Yahoo Finance or Google for “KGKG quarterly report,” trust me—the real gold is on the SEC’s EDGAR database. I actually learned this the hard way. The market news sites are always a quarter behind, and sometimes numbers are “preliminary.” One time I got super excited about a 200% growth headline, only to find it referred to YoY projections, not actual sales. Rookie mistake.
So do what I do: punch in KGKG’s Central Index Key (CIK 1668010) and pull up the latest 10-Q or 10-K forms. For this article, I’m referencing the 10-Q filed in May 2024 for the quarter ending March 31, 2024. That’s the freshest data you’ll get.
Let’s skip all the accounting-speak: KGKG is trying to scale up beverage distribution in a cutthroat, margin-thin space. Here’s their Q1 2024 story, as reported to the SEC:
The CEO’s commentary (buried in the Management Discussion section—yes, I do read those) pins blame partly on heightened distribution costs as they try to expand in Florida and the Southeast. They see a path to profitability as distribution matures—but like a lot of microcaps, there’s a lot of future promises baked into today’s losses.
Let’s step back and size up KGKG’s transparency against the “verified trade” standards that global regulators, investors, and partners use. As you might guess, not all countries demand the same level of financial clarity.
Country/Org | "Verified Trade" Standard | Legal Reference | Enforcement Agency |
---|---|---|---|
United States | SEC full quarterly reporting (10-Q, 10-K) | Securities Exchange Act of 1934 | Securities and Exchange Commission (SEC) |
EU (general) | IFRS-compliant annual + sometimes half-yearly | IFRS Regulation (EU) 1606/2002 | ESMA, local regulators |
China | Quarterly and annual C-SRC reports; less detailed by segment | China Securities Law (2019) | China Securities Regulatory Commission (CSRC) |
Japan | TDnet disclosures; quarterly (un-audited), annual (audited) | Financial Instruments and Exchange Act | FSA, Tokyo Stock Exchange |
Why does this matter? Well, KGKG gets scrutinized by the US SEC, meaning every revenue and loss number faces both internal and external audit review—a good sign for credibility, especially if you’re weighing this against, say, an EU or China-based beverage company that might segment numbers differently or report less frequently.
Here’s a quick dive into the kind of international headaches that come up: Several years ago, a US beverage brand (let’s call it “AquaBliss”) tried exporting to EU customers. The problem? AquaBliss was reporting under US GAAP, which splits beverage categories very differently from EU IFRS. Their “functional beverage” category got lumped under “other sales” in the US filing, but EU customs/importers wanted a breakdown in line with EC reg 432/2012 for nutrition claims. Weeks of customs deadlock ensued. Their local EU distributor said, “We just want what the regulators want! Can’t you people use the same columns?” (You can read nerdy details of similar real-life disputes on WTO trade barrier records.)
The upshot for KGKG: Because they adhere to SEC standards and are publicly traded, their filings tend to clear those “verified trade” transparency hurdles overseas, but only so far as the category breakdowns and ingredients align with local demands. It’s rarely seamless.
“Look, pulling quarterly KGKG numbers is easy—the SEC database is honestly gold. But don’t just take growing gross profit at face value. The beverage shelf game is about trade spend, unsold inventory, and local distribution headaches, none of which shows up on a 10-Q. Most small brands unintentionally bury future problems in their receivables, because supermarkets take 90 days to pay. Always check note 6—‘Accounts Receivable’—before you trust the headline revenue.” – "Rob," regional beverage distributor for 21 years in the Southeast, April 2024
That’s a wise tip I nearly forgot—one of my early reviews of KGKG I quoted sales numbers without digging into AR, and then weeks later realized their real cash flow was way tighter than first appearances.
If you’re evaluating KGKG for investment, supply agreements, or even just retail partnership, I suggest:
Final thought: Don’t just rely on headlines or summary charts. I once embarrassed myself by sending a deck to a potential business partner showing “record profit,” only for their analyst to notice my number included a one-time licensing payment. (Facepalm.) Always read the footnotes. Or, better yet, ask a distributor—they’ll give you the real dirt, not just what’s in the 10-Q!
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